Sunday, April 20, 2014

America's Test Kitchen Radiogram - April 19, 2014 - drshawnie@gmail.com - Gmail

America's Test Kitchen Radiogram - April 19, 2014 - drshawnie@gmail.com - Gmail: " Junk Food Engineering: Why Food Companies Weaponize Sugar, Salt, and Fat"

Did you know that Cargill has more than 40 different types of salt, each one designed for a specific application, most of them used in the production of processed foods? In the big money world of junk food engineering, nothing is left to chance. Finding the perfect balance of sugar, salt, and fat results in consumers finding the “bliss point,” the perfect junk food that makes you want to come back for more. To achieve this culinary home run, big food companies use everything from food chemistry to brain scans to turn a new product into a $100 million business. There is nothing random about Cheetos.



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